Recently I am reading a startup marketing book called TRACTION: How Any Startup Can Achieve Explosive Customer Growth. If you are working as a growth hacker or just a ordinary marketer. It’s worth your time to rethink about the effectiveness of your marketing strategy. For me I just wanna find out a cheaper way to build my initial tractions for my new product.
Actually I don’t think the prevalent buzz word “Growth Hacking” is any rocket science. Tech marketers just like to repackage old stuffs to make themselves special or more valuable to the companies.
Here are the 19 traction channels that you should not overlook any one of them:
- Viral Marketing
- Content Marketing
- Community Building
- Engineering as Marketing
- Public Relations (PR)
- Business Development
- Search Engine Marketing (SEM)
- Search Engine Optimization (SEO)
- Social and Display ads
- Offline ads
- Targeting Blogs
- Email Marketing
- Affiliate Programs
- Unconventional PR
- Speaking Engagements
- Offline Events
- Trade Shows
- Existing Platforms
As a founder with a Comp Sci degree, I am definitely get used to the online channels like SEO, Blogging, etc. But a good growth hacker should always manipulate under-utilized channels to stay away from channel competitions. Go all in with your small bet on the more cost effective channel after careful testings. Bet small win big, right?
This is what I learned after reading few chapters of the book. Definitely a good read before going to bed.
To understand more about the channels above, you can read the decks made by the author of the Traction book: